Barbara Kruger's immersive installation “envelops” space at MoMa

American artist Barbara Kruger invites visitors to view her provocative and immersive installation from different perspectives

Vista da Instalação Barbara Kruger: Thinking of You. I Mean Me. I Mean You. I Mean You, de Barbara Kruger no MoMA.
Installation View Barbara Kruger: Thinking of You. I Mean Me. I Mean You. I Mean You, by Barbara Kruger at MoMA.

Inaugurated at MoMA, in New York, last month, the installation Barbara Kruger: Thinking of You. I Mean Me. I Mean You  enveloped the atrium of the Donald and Catherine Marron family, transforming it into a provocative and immersive work that brings textual elements, Kruger's trademark, in bold phrases that enunciate ideas of truth, power, belief, doubt and desire. The installation can be seen from different perspectives, as visitors can either walk through the work on the second floor or observe it from above, from the third floor.  

Installation View Barbara Kruger: Thinking of You. I Mean Me. I Mean You. I Mean You, by Barbara Kruger at MoMA.

Born in 1945 and based in Los Angeles, the artist is one of the biggest names in American conceptual art and produces works that are politicized and loaded with messages. Having grown up in the midst of the “golden age” of advertising in the United States, his art is permeated by textual elements and can be easily associated with billboard advertisements. In her texts, she frequently uses pronouns such as “you”, “they”, “me”, “your”, “I”, making a direct allusion to cultural constructions of power, sexuality, identity and consumption. 

Kruger is a multimedia artist and therefore explores different media such as photography, sculpture, installation and graphic design. In this exhibition, she had the opportunity to work with architectural notions, since this installation occupies a huge space inside the museum, which can even be “visited” from different floors. The installation will receive visitors throughout the second half of the year until January 2nd of next year.

Service: 

Barbara Kruger: Thinking of You. I Mean Me. I Mean You

Location: MoMA

Address: 11 W 53rd St, New York

Date: From July 16 to January 2, 2022

Opening hours: Monday to Sunday, from 10:30 am to 5:30 pm 

Ticket: Free

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