News in the digital art market at SP-Arte 2022

Following the logic of current times, the digital art trend, albeit discreet, is growing at the fair

Anunciação (Amazônia Mega Drive), 2022 – Thiago Martins de Melo

Craftsmanship has been gaining strength, especially since the beginning of the pandemic and social isolation, where the artist, unable to travel, devoted himself more to hand-painted canvases, tapestries, sculptures and ceramics. However, against the grain of all this, came the urgency to establish itself in the online market, either through marketplaces or in the production of digital works. 

In the thermometer of current times, digital works that work based on blockchain codes, the controversies NFTs, already appeared with more weight in fairs such as Art Basel Miami Beach at the end of last year. So it was to be expected that the return of SP-Arte at the Bienal Pavilion would be no different. Therefore, we highlight here 4 news from the digital art market established in this edition of the fair: 

Thiago Martins de Melo

1. Launch of the Kogan Amaro Digital Art Gallery

Expanding its area of operation, the Kogan Amaro gallery also starts working with NFT. With a specific curatorship, the gallery, which has units in Brazil (São Paulo) and Switzerland (Zurich), reinforces its global presence, expanding its reach and facilitating the operations of digital wallets.

2. Tropix stand

Tropix is an NFT platform, which in this edition of the fair, presents the work of 21 artists in partnership with 12 galleries. When visiting the stand and registering on the platform, visitors can win a work in NFT! 

Tropix website

At the stand, it is worth highlighting the launch of the first work by Gretta Sarfaty in NFT: shower, 2022. The artist, who gained international recognition in the late 1970s, based on her artwork related to Body Art and Feminism, presents her naked body captured through the etched glass of the shower.

shower, 2022 – Gretta Sarfaty

The artist Thiago Martins de melo also drew attention with the unprecedented NFT entitled “Anunciação (Amazônia Mega Drive)” – a kind of hologram digital sculpture conceived in collaboration with writer and curator Germano Dushá and designer Raul Luna. The work projects, with science fiction tones, the image of a calcified talisman.

3. Bomblô Stand + Aura 

The Argentine gallery Aura, has a museum in the metaverse, called Aura Gallery in Decentraland and is specialized in NFTs. In partnership with Blombô, the stand brought a selection of 24 artists with works never exhibited in Brazil.

It is worth mentioning the series of the Mutations project, which is based on the shapes of the molecules of the different variants of SARS COV-2. The project aims to help countries that are having difficulty accessing the vaccine against Covid, so 20% of the amount earned from the sale of NFTs will be donated to purchase more doses.

Gamma Variant, Mutations Project, Anaisa Franco

Another work that drew attention at the stand for its language was the live-performance of NFT by the artist Enco.

4. SOUTH SOUTH + Veza

SOUTH SOUTH is an online community for artists, galleries, curators, collectors, institutions and NGO's invested in the Global South. In partnership with NIIO Art Platform, the project participates in SP–Arte 2022 with VEZA 02, a digital showcase of video art from the Global South. In addition to a presentation at the Fair, the partnership will extend throughout the year through the collaborative production of digital content highlighting, every two months, around ten galleries from the global south.

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