“Adopt a Work”, by MASP, will restore Renoir

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Made in 1881 by Pierre-Auguste Renoir, the painting “Pink and Blue – The Cahen d'Anvers Girls”, one of the most iconic in the MASP collection, was nominated for restoration as part of the “Adopt a Work” campaign in 2019. The project, which has existed since 2017, allows funds raised through income tax donations to be used to preserve the museum's collection.

The first edition of the action, two years ago, funded the restoration of “The Schoolboy”, by Van Gogh, carried out at the Van Gogh Museum, in Amsterdam. In 2018, the “adopted” work was “Retirantes”, by Candido Portinari.

To donate, simply access the MASP website (masp.org.br/doe), click on the button “I want to donate” and fill in the registration form with your data and the amount of the donation. Afterwards, the museum will send an email with the bank details and, after identifying the payment, the museum will send the patronage receipt, which must be attached to the income tax return. The minimum donation amount is R$ 300. If the taxpayer has tax to be refunded, the donation increases the refund amount. Legal entities can also adopt a work from MASP, as guaranteed by the Federal Law for Cultural Incentives, but with different deduction rates.

Anyone can donate, as long as they opt for the “complete model” declaration and do not exceed the global limit of 6% of the due IR. In this same link (masp.org.br/doe), interested parties will also find answers to the most frequently asked questions. The deadline for donation is 12/27/2019. Full release attached and photos on here.

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