No game is totally innocent that does not intervene in the world view, in the formation of culture and in the way of socialization of the child. Just like interactive works and their propositions of finding meaning through participation, they are not new in the field of art either. The Little Collector he is well aware of all this and has been presenting new proposals that stretch the boundaries between contemporary art and toys.
For the first time, the group led by Artur Lescher, Mariane Klettenhofer and Paula Azevedo, expands its proposals to a dimension that does not fit in the hands of children. Designed for urban space, the project Reinvented Toy Park brings proposals from six emblematic Brazilian artists – Ana Maria Tavares, Artur Lescher, Raul Mourão, Rochelle Costi, Rommulo Conceição and Sandra Cinto – to compose a playground. The idea is to present reinterpretations of traditional park toys with an extra layer of sculptural bias. The artist and architect Elvira de Almeida, known for her interventions with toys in squares, parks and clubs, seems to greatly inspire the initiative. She said that her parks sought to create situations as a possible alternative to the consumerist and passive behavior of urban children: “A slide is only for sliding. However, if I create an element of unusual shapes, which leads to dreaming and freely exploring the space, I have another context, which transcends the monologue of the utilitarian object, speaking much more the language of the work of art”.
At the Reinvented Toy Park, balls and dogs can cross the structure of Raul Mourão, as a kind of obstacle or as an inverted basketball, designed for throwing balls. Inspired by cultures that have “revolving around oneself” as a form of meditation, Artur Lescher presents the Gyroscopic as a redesign of the famous turntable. In So cool, instruments practically extinct from everyday use, such as a sundial, the indication of cardinal points and a periscope, are prestigious in the ludic structure of the artist Rochelle Costi.
To raise money and make the construction of the toy-works feasible in public squares, the artists are selling their projects to collectors interested in having one of these in their garden. With every third sale, O Pequeno Colecionador commits to making a donation to a community on the outskirts of São Paulo.
In time: you can also check out the models of each project by visiting the exhibition at Carbono Galeria until next Saturday, October 22nd.